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Showing posts with the label aluminum body

Jaguar Land Rover - Becoming a class apart through aluminum utilization

Anyone, car enthusiast or not, can go gaga over the looks of a “Jag”. Jaguar Land Rover (JLR) is the UK’s largest automotive manufacturing business. In 2008, 2 iconic brands - one of which made the world’s premier luxury sports saloon and sports car marques and the other manufactured the world’s leading premium all-wheel drive vehicles came together to become a formidable and a stellar car company after acquisition by Tata Motors. Jaguar C type The classy British car brand set shop in 1922 and has had many motorsports success under its belt since the ‘50s. The leaping feline is an iconic logo which has denoted just what the brand stands for – speed, power, and brilliance. Although the engineering prowess of the car manufacturer was amazing, the company was bogged down by failures in the market and eventually got acquired by the Tata group. It was a bold move which paid rich dividends, thanks to innovating designs and technologies that they adopted. JLR i...